
Cross-border commerce
LightInTheBox
Founded in 2007 with registered capital of US$30 million, LightInTheBox is an online cross-border commerce business bringing together supply-chain services.
- Effective impressions
- 10,000,000
- Click-through rate
- 2.3%
Case studies
Twelve case studies and brand profiles, from global commerce and entertainment to everyday products.
Explore the collection / 12 brands

Cross-border commerce
Founded in 2007 with registered capital of US$30 million, LightInTheBox is an online cross-border commerce business bringing together supply-chain services.

Social & entertainment
A social platform connecting people through live video streams, video calls, messaging and virtual gifts.

Short-form drama
Short Reels — Drama & Show is an online viewing platform offering a collection of short dramas for entertainment on the go.

Fashion commerce
Founded in 2015, CHICV develops its own brands and product-category ecosystem in cross-border fashion commerce.

Footwear & lifestyle
Launched in the United States in 2020, VIVAIA is a global footwear brand focused on everyday comfort, style and environmentally conscious design.

Outdoor technology
The ME-TA-2000 combines portable energy storage with high-speed internet connectivity, keeping outdoor camps powered and connected.

Pet health
Established in 2007, 普安特 develops pet-health solutions with a focus on safety, science and reliability for pets and their families.

3D scanning technology
Founded in 2014, Revopoint develops consumer and professional 3D-scanning technology with the aim of making 3D modelling accessible to more people.

Jewelry & live commerce
Founded in 2006, Canner Jewelry operates businesses in the United States and Hong Kong and owns fashion-jewelry brands including ROXI.

Office furniture
Kinnls designs leather executive office chairs that combine mid-century modern styling with comfort, practical features and ergonomic support.

Footwear · brand profile
STARLINK is a footwear business combining comfort and fashion with modern technology and sustainable practices.

Electric mobility · brand profile
An electric-mobility brand profile focused on intelligent driving experiences, flexible energy replenishment and connected digital living.
Your next chapter
Connect with KMART about your advertising, creator and commerce priorities.